Tie me up…with ribbon

LONDON – Stumbled upon…this fantastic ribbon shop called V.V.Rouleaux in South West London a few weeks ago and felt I had to share the details with you. It’s just a few blocks away from St. Christopher’s Place so you could probably explore both areas at the same time. This shop is well worth the visit if you love to play around with ribbon and have fun decorating gifts for all occasions. I know I do.

When you walk in you are greeted by rows and rows of beautiful ribbon.

Owner Annabel Lewis once owned a flower shop, so it’s easy to see why she brings a lot of colour and creativity to this one which has been referred to as the ‘Chanel of ribbons and trimmings’ or or as one designer said ‘it’s like sex on a spool’.

The shop also offers trimmings downstairs for interior design and fashion, as well as headresses, masks, and furniture. You can also take a course here on millinery (think of all those pretty fascinators that Kate Middleton wears around town).

But back to the ribbon.

It’s fun to see the variety as you walk up and down the aisles, and you can get a feel for Annabel’s love of texture and design too as she plays around with patterns. These were just some of the pics I was able to snap, but it’s just a small representation of what she offers.


I bought some ribbon. It wasn’t too pricey which is great because it feels like you can be a part of the V.V. Rouleaux experience without breaking the bank. I paid £2 for 1.5m of pretty, translucent pink ribbon that I’m going to match to the paper I bought from Prints Swedish Design.

That was the other thing I liked about this shop. I asked an assistant if he could help me match a nice ribbon to the wrapping paper I had and he immediately had ideas and took me around the shop to show me what would work. His idea was spot on. I love good customer service. Makes me believe in return business.

Make sure you visit this shop. It’s well worth a visit. If you know of other ribbon shops, drop me a line, I’d love to hear about them.